Welcome to Beta Best Produce

Your Premier Source for Premium Peruvian Fresh Produce in Europe

Discover the essence of freshness with Beta Best Produce. As the European sales office of Complejo Agroindustrial Beta, we deliver premium Peruvian fruits to discerning markets across Europe. Experience unparalleled quality and taste.

Our Parent Company

Beta are true pioneers in the Peruvian agriculture sector, growing and exporting fresh produce to global markets for the past three decades. Founded in 1994, the company is 100% Peruvian-owned and has become one of the most important players in South American agribusiness. Its 5,500 hectares of land produce asparagus, blueberries, grapes, avocados, citrus and pomegranate.

Our Mission

At Beta Best Produce here in Europe, our ability to offer this bundle of products from a single source grower is unique in the industry. We aim to add value to the supply chain through management of seasonal programmes for distribution across mainland Europe (excl Spain), UK, Eastern Europe and into Russia.

MEET OUR TEAM

Mike Soulsby Director

Mike Soulsby

Director

Having lived in Peru for many years, Mike is now based in the UK and has extensive knowledge in the international trading of fresh produce. Mike’s expertise and leadership guide Beta Best Produce towards achieving its strategic goals.

Vince Persoon

Commercial Manager Europe

Vince is located in Holland and has extensive knowledge about the Dutch, European, and global markets. Having worked in the fruit and vegetable industry since he was 13, Vince knows the sector from A to Z, ensuring that Beta Best Produce meets the highest standards and market demands.

Vince Persoon Commercial Manager Europe
Mikel Commercial Manager, Spain

Mikel Santamaría

Commercial Manager Spain

Mikel is a very experienced industry professional with extensive knowledge of Spanish produce and international export. He is responsible for sourcing from origin and the careful management of the logistics and supply chain through to our customers across Europe.

Edward Anderson

Commercial Manager UK

Edward has extensive experience exporting a range of different products from New Zealand. Since moving to the UK at the start of 2024, he has excelled in bringing quality service and products to his customers, contributing significantly to our presence in the UK market.

Edward Anderson UK Commercial Manager
George Beach Business Development

George Beach

Business Development

George plays a crucial role in our Business Development team. With a diverse network throughout the UK Fresh Produce Industry and a wealth of product knowledge, George is dedicated to developing our business in the UK, ensuring that Beta Best Produce continues to thrive in this key market.

Jose Maria Commercial

José María

Commercial

Agri-Food Engineer with more than 20 years’ experience in the marketing of fresh fruits and vegetables.  Jose María specializes in the marketing and distribution within Spain and other international markets.

Andrea Benito Logistics Coordinator

Andrea Benito

Logistics Coordinator

Andrea, originally from Spain, brings valuable experience in the administrative sector to her logistics role at Beta Best Produce. Since 2023, Andrea has been responsible for checking stock and product quality, ensuring that our fresh produce is delivered efficiently to customers.

Helen Stiles

Finance Assistant

Helen has been in the fresh produce sector since 2022. Her extensive background in logistics and administration led her to her role at Beta Best Produce. Helen provides administrative support to the team and assists clients with financial queries.

Helen Stiles Finance Assistant

Our locations

They are located in the departments of Piura, Lambayeque and Ica

Care throughout the process

Our certificates attest to our quality, and guarantee excellence across our different fields of action.